Does success for your business mean more than just profit? Pledging with EG allows you to commit to donating a percentage of your personal proceeds (following an exit) to charitable causes, right from the beginning of your journey. This embeds purpose into the core of your company, allowing your mission to thrive in the culture of your business as you grow.
From the talented employees who will want to join your journey and help take your growth to the next level, or the customers who will love your story and stay loyal to your brand, nothing says different like making a difference.
THE EG PLEDGE
With thanks to BWB and EY, we’ve produced a simple and tax-efficient pledging document that takes the form of a deed – which is legally binding.
This is a personal commitment made by the entrepreneur, founder, owner or shareholder with control over the start-up’s ethos. Thankfully that means no board approval is necessary (if you have one that is!).
Pledging takes less than 5 minutes and you get to choose the percentage donated (minimum 1%) and which charity to donate the money to (though you don’t have to decide that today). No donation is made unless you have a liquidity event (e.g. if you sell your business) – this is simply a promise that you will do so in that eventuality.
Once you’ve pledged, you’re free to enjoy the benefits of joining our EG community and focus on growing your start-up to the success it deserves to be. If however you’d prefer to pledge anonymously, you can select this option in your profile.
For further information, please view the ‘Pledge Guidance’ above.
You can download an preview copy of the EG pledge by pressing on the image to the left.