A new campaign to encourage start-ups to pledge a percentage of their proceeds, upon exiting, to helping others, has been launched. Entrepreneurial Giving (EG), hopes that by encouraging entrepreneurs to embed purpose into their early-stage business strategy, it will help…
Welcome to EG!
Nothing says different, like making a difference Welcome! For the past 2 years we’ve been busy working to create a new community of entrepreneurs: a community with purpose. EG (which is short for ‘Entrepreneurial Giving’) aims to bring purpose to…
Do Good to Do Well: The Research
Sounds counterproductive, right? Giving back can actually help grow your business? Correct. Here’s some of the research to help make our case: Endelman – Good Purpose 2012 Report Across 16 markets with 8,000 consumers – consumers reported that Purpose is here…